When you buy mortgage leads, the last thing you want is to waste your investment on dead ends. And yet this happens all too often. Despite the fact that you paid for solid refinance mortgage leads, all you’re getting is a bunch of homeowners who are not interest, or worse, totally impossible to get in touch with.

Sometimes, even when you do connect with a lead, it turns out that they are not qualified for refinancing. Suddenly, it’s your job to deal with their disappointment. How on earth did that happen?

In this article, we’ll find out how brokers all over the U.S. are avoiding these common problems by investing in mortgage leads that are DOUBLE-VERIFIED. Never again buy mortgage leads that are nothing but trouble from start to finish. Brokerages are sending their conversion rates through the roof with home refinance mortgage leads that bear the double verification stamp.

Different mortgage lead companies will define double verification to you in different ways when you buy mortgage leads, but besides a few subtle yet significant differences, the process is the same all over.

A good company specializing in generating mortgage leads will begin by making sure a homeowner is qualified to refinance. Specialists will assess all the data so that you don’t have to.

This data is either purchased from credit companies, or gathered from forms filled out by homeowners online. Once the homeowner has been qualified as a potential refinance mortgage lead, they will be contacted by a tele-representative to confirm their interest in refinancing.

At this point, many mortgage lead companies feel that their work is done, and that brokers should buy mortgage leads off them as is. But one statement of interest on the part of a lead isn’t always good enough. Often, people feel pressured by telemarketers into agreeing to just about anything, or they change their minds once given time to reconsider.

That’s where the double-verified mortgage leads process kicks in, ensuring that brokers buy mortgage leads that are as fresh as they can possibly be. Companies that specialize in mortgage leads generation, like Wetleads, follow up that first contact with a second call.

During this second call, tele-reps confirm the lead’s interest in refinancing. At this point, the process may go one of two ways. Some mortgage lead sources will simply make an appointment for an LO to contact the lead. You may choose to buy mortgage leads of this type, but there is an even better way.

In order to get the most amazing conversion rates possible, you should always invest in double verified live call transfer mortgage leads. The live call transfer is the icing on the cake of the double verification process, and is only available through high-quality mortgage lead sources like Wetleads.

In this case, once a homeowner’s interest in refinancing has been confirmed for a second time, the fresh, real-time refinance mortgage lead is transferred directly to you or your loan officers. This way, you only buy mortgage leads that are fully prepped, and excited to talk to you.

These leads feel like they have been treated courteously, and have already developed a relationship with your team of competent sales professionals. By the time they talk to someone that can actually make things happen, they can’t wait to get started!

But for you, the entire process has happened instantly. No sooner do you buy mortgage leads, than they are on the other end of the line, ready to be reeled in. Double-verified refinance mortgage leads are becoming the industry standard. If you, as a broker, are committed to only investing in mortgage leads that provide the highest conversion rate possible, insist on double verification every time!