I’m sure you, like everyone else in America loves to save money. How much money do you spend per lead? I bet that if you tally the total amount over the last three months it’ll seem like a lot of money. That’s just the cost of doing business you say? Well it doesn’t necessarily have to be. Using proven marketing techniques you can cut the cost of your lead expenditures greatly by generating your own free or cheap mortgage leads. The thing about marketing is you put a little initial effort/money in and it just keeps paying off, month after month.

Internet Marketing

Internet Marketing is probably the most proven method of generating mortgage leads. Most leads you buy on the market are generated this way, and it’s not for no reason, this is the number one method of generating cheap mortgage leads. There are a number of ways to go about leveraging the internet to generate mortgage leads. We’ll Talk about some of the most popular ones.

The first thing you’ll have to do is get a website. Your website can be very basic but should have at least the following components.

1. Landing Page, a page that contains some information about your services and what makes them different/better than what else is on the market. This page should essentially sell your services.
2. Contact Form, This should be a basic form that collects contact and whatever additional information you would like to collect. Contact forms are more effective when kept very short 3-5 fields. Data collected from this form should be emailed to you.

If you don’t already have a website I would recommend purchasing a template, here are some examples: Template Monster , or simply hiring a web developer to put something together, from a site like Guru.

Once you have a website you have to drive traffic to it. The most popular form of driving qualified traffic to your site is through advertising through search engine advertiasing. Search engines such as Google and Yahoo will let you very specifically target geographic regions down to cities or even neighborhoods and topical subject matter by only targeting directly relevant keywords. This will allow you to filter out most of the people that would not be directly interested in you products.

This will end up being so cheap you’ll think they were free mortgage leads.

Local Marketing

People underestimate how effective a little community presence can enhance your business. The Real Estate industry is, traditionally, a very personal one-on-one type of business. Things are changing now with the internet but you don’t want to loose out on the business of those that are still trapped in the last decade.

Going to local events, charities and churches can help you to meet people that may some day become your best clients. As with any new marketing venture it’s important to give initial takers very good deals. Word-of-mount advertising is probably the only way to generate truly free mortgage leads.

Tele-Marketing

This is probably the least accessible form of marketing for small business to get into. It can, however one of the most effective forms of marketing available. If you are able to get you hands on a nicely targeted list of home owner phone numbers you can outsource the calling of this list to a call center and convert them into qualified leads for much less than the cost of pre qualified leads from a lendor. Once again this will equate into a great source of cheap mortgage leads.